100 Avenue Road London Development

100 Avenue Road is a new residential development of 172 apartments in Swiss Cottage, NW3. The building sits directly above Swiss Cottage Underground station, with Jubilee line connections to central London, Canary Wharf and the City, and is within easy reach of Regent’s Park, Hampstead Heath, Primrose Hill and Hampstead Village. It will be the tallest building in the Swiss Cottage, Hampstead, St John’s Wood and Belsize Park area.

Designed by Cartwright Pickard, the building takes its cue from Art Deco architecture, with high-quality brickwork and curved corners that respond to the surrounding Belsize Park Conservation Area. Homes range from approximately 422 to 957 sq ft, from compact apartments to three-bedroom residences. Each has a private balcony with views across the London skyline.

Residents have access to a 24-hour concierge and front-of-house team, a residents’ lounge and library, a private dining room, a cinema and a virtual golf simulator. The wellness offering includes a swimming pool with vitality spa, sauna and steam room. The homes are 999-year leasehold, with completion expected in late 2028.